This article is based on my usage and experience of the Total Leads Program which I have found to be a great way to build an e-Lottery Business if you use them consistently.

Due to time constraints I explored the all various ways to find new VWD members, players and affiliates alike. I have done all aspects of the business from Web advertising to Carding to leaflet drops, and contacting my FROGS. My time is very limited as my wife Marilynn run a traditional business and have 2 children under the age of 4.

I dabbled with the Total Lead Program last year because of the run up to Project Wildfire and saw new members join, as I said I just dabbled….

As a traditional business owner I understand that to make money you MUST invest money. Our traditional business has over heads that runs into the thousands and marketing the company is very expensive.

The VWD Total Leads program starts at around £60 per 100 Leads

So with that in mind I decided at the end of the business cycle back in December 05 I was going to commit to the VWD Total Leads Program for a 12 month period, and I was going to buy 200 leads at a cost of £117.00 from VWD every month no matter what the results would be in any particular month with regards to sign ups.

This has now proved with out a doubt to me that the Leads do work.

At the beginning of 06 I had around 20 front line members as of 18th June 06 it stands at 70 front line members,

The Key to Total Leads

1. Commitment to the program

If you feel the Total Leads is something you wish to do, you must make a commitment to purchase an amount each and every business cycle, set a time frame you want to run this campaign.

2. How long should you run a Total Lead program?

The answer is how long is a piece of string!! This is something only you can answer as it is your business, Total Leads are available in 100 - 400 packages, I personally committed to 200 each month in 2006.

3. What results will you get and how fast will you see them?

Neither I or the company can guarantee the amount of new members that join your business.

4. The Total Leads program should be used as an on going marketing program and not as a one off purchase.

This is because it can take up to 6 weeks from the start of the leads being put into your prospector to when email 7 is sent out, you may not see the results straight away in that particular month you bought them, it could be up to 6 weeks.

"This is why you should buy the leads as an ongoing project every month"

In the first week of June I went on holiday and did not buy the leads in that cycle, but because I had bought Leads in the last 5 cycles I actually had 11 new front line members in the cycle of May / June that joined front line, so who can tell in which business cycle these new members come from.

5. Personal Follow up Emails

Because of my personal time restrictions I only follow up with a personal email on email 7, just a short email thanking that person for taking the time in reading the 7 prospecting emails and to see if they had any questions, yet again if I had the time to follow up by calling prospects I am sure my new member up take would increase.

The Total Leads program works, and as long as you do not expect results in the first month, but you continue your purchase of leads a couple of months down the road I am sure you too will see the results.

Another advantage is that when rollovers occur VWD email all my prospects.

I have a TEAM of people who now duplicate this procedure of which they too are now seeing great growths in their TEAMs.

The last 7 days has seen my group grow by over 44 new members, not just my effort, but the whole TEAM.

As John Paul Getty said, ‘its better to have 1% of 100 peoples effort than 100% of your own effort’

David Beavis, Executive Affiliate